Twitter as a Marketing Super Weapon
What do Ford Motor, Microsoft, UPS, Comcast, Dell, CNN and General Motors have in common?
Is it that they all rank in the Top 100 of the of the Top 500 corporations in America? Well – that’s true. But that’s not it.
They all use Twitter
These (and numerous other Fortune 500 companies) are using Twitter right now to market their products, provide support to their customers and keep on the pulse of their target audiences.
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Twitter Hummingbird Quick Start
The Golden Rule
If you are a spammer and spam your followers, you will FAIL. Period.
Ok, with that out of the way, let’s talk about Twitter for a second. Twitter is about opt-in relationships between people. No one is under any obligation to follow you, or listen to what you say. And they wont, unless you are adding value to their feed in some way.
How you choose to do this is up to you, but take some time to immerse yourself in the Twitter community. Understand the culture and participate every day. Once you’ve established yourself as an authority, you will find that your Twitter growth becomes viral.
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Do Your Potential Customers Forget About You?
Posted by Tom Kulzer (AWeber CEO)
Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person’s need for information quickly!
But, after you’ve delivered that first bit of information to your prospect, do you send him any further information?
If you are like most Internet marketers, you don’t.
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Putting The “Service” Back In “Customer Service”
Posted by Sean Cohen (AWeber)
The future of customer service is here. Technology has made seeking out support faster and easier than ever. But, has your digital age company sacrificed true service in the name of automation?
Today, finding customer support is as simple as writing an e-mail or picking up the phone. But, even though you’re not face-to-face with your customers, you still leave a lasting impression. Do you come across as caring and competent, or menacing and mechanical?
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Email Deliverability Tips
Posted by Tom Kulzer (AWeber CEO)
Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.
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What’s Aweber
How many times have you filled out a signup form so that you could get access to some special content?
How many time have you gotten one of those emails where you had to click on a link to “confirm” – usually so that you could get that special content you’d just signed up for?
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